Freaks Music Group
Welcome to the Freaks Music Group Cinematic Universe.
Three brands, two people, one obsession. If you have landed here, you are probably trying to figure out who we are, what we do, and why there are three different names attached to what is clearly the same bunch of maniacs. Fair enough, let us explain.
Freaks Music Group is the umbrella that ties together Bass Freaks, Guitar Freaks and Sarg's Guitars, three distinct brands, each with its own focus, but all born from the same place: an unreasonable love for instruments and the people who play them. We operate from a single showroom in Louvain-la-Neuve, 25 km south of Brussels. And yes, it really is just two of us running the whole thing.
Here is who does what.
Bass Freaks
New basses. That is the mission.
Bass Freaks is where it all started, and it is still the heartbeat of the operation. We carry new instruments from builders who do not cut corners: Dingwall, Warwick, Spector, Sadowsky, Mayones, Overwater and more. If it has four strings, or five, or six, we do not judge, and if it is built to a standard we would stake our name on, you will find it there.
Guitar Freaks
New guitars. Same standards. Different number of strings.
Guitar Freaks is the six-string sibling. Same philosophy, same uncompromising taste, same showroom, just pointed at a different part of the fretboard. We carry Suhr guitars, Mayones guitars, Duesenberg guitars, Chapman Guitars, Infinia guitars and Legator guitars, plus the Neural DSP Quad Cortex on the amp side of the shop. If you are a guitarist who is tired of cookie-cutter offerings and ready for something with a spine, this is your door.
Not sure where to start? The Suhr Classic S and the Duesenberg Starplayer TV between them answer most of the questions people arrive with.
Guitar Freaks is a brand operated by Bass Freaks SRL, the same legal entity as Bass Freaks, same team, same terms and conditions.
Browse the full guitar catalogue
Sarg's Guitars
New. Pre-owned. Consignment. The full picture.
Sarg's Guitars is the personal venture of Sarg', who also happens to be the manager, director of operations, Emperor of Sarcasm, and self-appointed head of the audiovisual department at the Freaks group. Sarg's Guitars sells both new and pre-owned instruments, and offers a consignment service for players looking to sell.
If Bass Freaks and Guitar Freaks are the official catalogue, Sarg's Guitars is the treasure room. Vintage pieces, rare finds, instruments with a story, plus new builds from the same top-tier luthiers.
It is kind of a solo career just like Phil Collins, but still pretty close to Genesis.
One showroom, one team
All three brands live under the same roof in Louvain-la-Neuve, Belgium. When you book an appointment, and yes, it is by appointment only, you get access to the full inventory across all three stores. Same space, same people, same attention.
Whether you are after a brand-new custom-shop bass, a pristine Suhr, or a pre-owned gem with some miles on it, you are in the right place. You are just choosing which door to walk through.
And this is just the beginning
